Tragedy as little Florence Jackson loses her brave fight for life

It is with deep sorrow that we have to tell readers that Florence Jackson died in the early hours of Saturday morning.

The enchanting two-year-old, daughter of estate agent Rodney, had been suffering from stage 4 neuroblastoma.

The little girl, with her gorgeous smile, captured the hearts of generous EYE readers as well as many other communities, including schoolchildren.

Her parents had hoped to raise enough money to take her to New York, where a specialist surgeon has had excellent results.

Money turned out not to be the problem: the crowdfunding appeal launched last month on Just Giving aimed to raise £250,000 but within days sailed past that target.

By yesterday evening, £295,000 had been raised from over 9,200 donations.

The total was generously helped by readers – including agents and suppliers to the industry – who supported #FlorenceDay

The Jackson family were so appreciative of your kindness.

At the weekend, dad Rodney posted on the Just Giving site the heart-breaking message: “Florence sadly lost her fight with cancer at 1am this morning. She was such a brave beautiful girl who fought so hard, unfortunately neuroblastoma has won. She has left a huge hole in our hearts that will never be filled, but at least she is at peace and the cancer is no longer killing her. RIP Flo Flo 10.07.14 – 11.02.17 R, C and C ***.”

Our utmost sympathies go to Rodney – a senior negotiator with Proctors in West Wickham, Kent – his wife Carolyn, and their daughter Charlotte, Florence’s older sister.

There are no words, but we are all thinking of you.

Carol Lewis

Carol Lewis is a respected property journalist with an enthusiasm for anything to do with property. She is the senior member of the Estate Agents London News journalist team but also writes for other respected magazines and newspapers. Her background is in property, investments and video production. Carol has worked on publicity campaigns for a large number of organisations but now runs this not-for-profit blog. Her main aims are to educate the public and drive up standards in estate agency.

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